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US
community technology specialist Terry Grunwald explains how
the the Community Technology Toolbox has grown into a Garage
- and how you can use it to tune-up your strategy. More here
on Terry's taxonomy of the contents
of the garage.
As
the Community Technology (CT) movement mushrooms, the small
toolbox of models once known simply as community access networks,
community technology centers, community web sites, and training
classes has grown exponentially. Today, we have models that
range from community asset mapping and circuit riders to laptop
lending and virtual volunteers.
The
little toolbox, in fact, has now grown into a rather messy
and poorly organized garage. Rather than signing on to a single
model, community leaders today are faced with the tougher
challenge of selecting a balanced and somewhat larger tool
chest of mix-and-match CT options. Decision-making is much
more complex, so whats to do?
First,
lets peek into the CT garage and take a tour, shall
we?
Over
here we see some valuable tools that do very similar things
but seem to have different labels like CTCs, 21st
Century learning centers, Neighborhood Networks centers,
media centers, etc. Thats confusing. Over there
we find a collection of training curricula tools but with
specialized attachments for youth, women, seniors, immigrants,
job seekers, etc. There are more attachments scattered
around but they are hard to find. And at intervals, we
see these tall cabinets with labels such as schools, colleges,
business, government agencies (perhaps we should call
them silos) that contain an excellent array of useful
implements, but whats this?
most of these
cabinets seem to be locked. Still, there are lots of gems
here: a mobile lab, a set of wireless solutions, a nifty
little computer-based family literacy program. This garage
just need some tidying up, a labeling system, and some
keys (lets call them incentives) to unlock those silos.
And you know, many of these tools dont work too
well for people with disabilities. That needs to be fixed,
too. But all in all, this garage is chock full of treasures.
For community leaders, its hard to know where to
start.
As
overwhelming as this wealth of choices can be, it also offers
immense opportunities:
- to
help community leaders think more strategically about how
Community Technology can be applied to local problem-solving
- to
promote wider participation and "buy-in" by diverse
and excluded populations for whom some of the new CT tools
have been developed
- to
customize these tools to meet specialized local needs and
capitalize on local assets (and then share them with other
CT practitioners)
- to
promote more integrated strategies based on partnerships
and collaborations
Choosing
and applying these tools presents a number of challenges as
well:
- Disempowerment.
Since the earliest days of the CT movement, tool selection
has been the province of technophiles rather than community
activists. Savvy grassroots leaders who have no problem
making their voices heard on issues like affordable housing,
childcare, and education, often feel uncomfortable around
technology issues. In some cases, they feel just plain dumb.
Consequently they give up power --to "boxes and wires"
enthusiasts or increasingly to mainstream economic developers
pushing a high tech corporate agenda.
- "The
Candy Store Syndrome" Community leaders are rarely
aware of all the tools available. Therefore when they see
a high profile model - in their own state or region, they
determine they want some of that "shiny candy"
- whether or not it makes sense for their own community.
There is no single jack-of-all-tools, but all these models
gain credibility by touting themselves as * the * solution
to the Digital Divide. However, the right tool for the job
depends on local needs, capacity, and resources. What works
in a thriving university community may not translate to
a small town in a depressed rural area.
- The
"Silos". We spotted those silos in our tour
of the CT garage, and unfortunately they reflect the landscape
of most communities where technology resources tend to cluster
intra-institutionally around discrete funding streams. Public
schools close their media centers at the end of the school
day. Colleges use videoconference facilities for distance
learning classes but little else. Cooperative extension
has learning labs for their own staff, but not local citizens.
Many leaders, in fact, dont know these resources exist
within their own community.
- No
one is responsible for a 360 view. Public access
sites - with slightly different target groups are sprouting
up - often within blocks of each other but too often they
no time or inclination to communicate with one another.
The institutional "silos" dont publicize
their resources and tend to keep a low profile. Businesses
may have facilities or a pool of potential employee-volunteers,
but are never asked to share them. There is rarely anyone
with a community-wide perspective in his or her job description.
No one is aware of - much less inventorying all the tools.
Need
help? Here are 7 guidelines to improve community decision-making
around technology:
- Learn
the CT Toolbox. Unfortunately, a formal CT tool catalog
doesnt yet exist, but check out the sidebar to see
the basic categories of public interest IT models now available.
Realize that this list is dynamic with new tools constantly
evolving.
- Survey
your local CT garage. Know the resources and tools that
already exist or are planned for your local community -
and not just the CTCs, libraries, broadband infrastructure,
and computer training courses at the community college.
Dig deeper to find the technology champions, potential sources
of computer donations, tutoring programs that use e-mentors,
and local corporations with volunteer programs. See our
checklist of CT building blocks.
- Map
your CT Assets. Use GIS techniques to create a visual
display of access sites, computer labs, training programs
and other geographic based assets - whether or not they
are currently open to the public. If your resources are
limited, see if a local college will take it on as a class
project. Use maps and surveys to identify untapped resources
within the "silos", underserved areas and gaps,
duplications in service, and opportunities for collaboration.
- Empower
citizens to select appropriate CT tools based on local needs.
Community support and "buy-in" to tech initiatives
evolve naturally with participation in early decision-making.
Grassroots leaders need to connect IT solutions with their
own lives and dreams for their community. Community practitioners
need to grasp the opportunities to enhance and extend existing
local initiatives. One effective way to build awareness
of the CT garage and enable non-techies to understand the
trade-offs between competing options is our Community
Technology Game . Developed by colleagues David
Wilcox and Drew Mackie of Making the Net Work, the Game
is a down-to-earth exercise that enables average citizens
to deliberate about the pros and cons of implementing various
CT tools.
- Find
out what works - and what doesnt. The landscape
of the community technology movement is strewn with short-lived
projects that seemed to make sense at first but turned out
to be more complicated than expected. "Lets collect
used computers and distribute them to schools and nonprofits."
is one such "quick-fix" tool. "Lets
recruit some volunteers to staff the center." is another.
For every model, seek out the best practices and lessons
learned. When possible, buy the battle-scared pioneers a
beer and probe for the real-life problems that didnt
show up in the case studies.
- Seek
a balanced approach. Dont make all your CT investments
in one section of the garage. Infrastructure and hardware
tend to be high-powered vacuums and suck up available funding
- often all of it. The money saved by waiting a year to
deploy broadband could be used to host web sites for local
nonprofits, do a community storytelling project, and provide
e-commerce support for local businesses. You will be building
demand for telecommunications services and
who knows,
next year there could well be more affordable broadband
alternatives available from the private sector - or heightened
interest in establishing a local cooperative ISP. Investments
in computer workstations need to be balanced with staffing,
training, technical assistance, awareness building, facility
maintenance, and program development. And the most overlooked
CT investment is a community tech planner - that person
with the 360 perspective who suggests more efficient
use of existing resources, creates incentives to open up
the institutional silos, facilitates collaborations, builds
"growing the pie" coalitions, and keeps his or
her eyes open for new tools that "fit local needs
- Participate
in the CT networks. Stay current with the latest tools
(many of, which are new twists or innovative ways to address
the problems encountered in older models) through discussion
lists, e-newsletters, web casts, and conferences. Pay special
attention to the techno-realists that speak from solid experience
and activate your hype-antenna.
Selecting
the right tool for the job is getting more and more complex,
as the choices continue to grow. Today a garage; tomorrow
Home Depot? But remember that Community Technology is ultimately
not about the technology and what it can do, but about the
needs of communities and the ways technology can be used strategically
to meet those needs.
Terry
Grunwald
May 2001
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