It is tempting to think that getting organisations or communities connected to the Net will bring big benefits - but more is needed.

This diagram illustrates how new technology without a new approach can just cause additional problems.

What sort of future do you want?

The diagram shows we need to think about our approach as well as technology in moving from now to the future, from old ways to new.

1 Old approach, old technology

• Using phones, fax, print
• Broadcasting one to many
• Closed information systems
• Hierarchical organisations
• Few people in the know

Innovation may be difficult. Those who want to make a change are frustrated, but they may manage to get into box 2...

2 New approach, old technology

• Moves to more networking
• Greater information disclosure
• Aspirations to collaborate, involve
• But… same technology ...
• Too many meetings
• Information overload
• Many still out of the loop

The spirit is willing, but new tools are need to make the new approach work. If plan properly you may get to box 4. If you didn't get to box 2, but just dropped some computers and connections into your existing set up, you are in box 3.

3 New technology, old approach

• Funds for equipment, not training
• Techies in the driving seat
• Decision-makers are stragglers
• Funds target only individuals and existing organisations
• Many still excluded
• Technology cynicism sets in

The trap. Either the computers are still in their boxes - or they are up and running but driving people crazy. Or maybe a few people are reaping the benefits, but others are left out.

4 New technology, new approach

• Online access and training for all
• Public services online
• Technology enables partnerships
• Many to many communication
• Training on strategic technology use
• New personal opportunities

The ideal for those seeking to really Make the Net Work.... but it takes time, and changes in people as well as technology.

Making the move

The biggest Digital Divide trap lies in moving from box 1 to 3&emdash;because then a move to 4 will mean unscrambling systems, remotivating people. Moving from 1 to 2 can be frustrating&emdash;but will help reveal what's needed.

In making that move, you will have to be VOCAL think about:

• Vision of what is needed and why
• Ownership of that by key interests
• Commitment to the vision
• Action towards the vision
• Looking after your achievements

… as well as ensuring all parties are confident users of the technology and able to work with each other. This process, we believe, will be similar whether you are:

• Creating a learning access centre, or community technology centre
• Making your organisation more effective
• Developing a network of organisations or interests
• Enhancing the economic, environmental or social capital of a local community

For more about each of these situations, see the How to section. In each case you will have to build a vision, choose appropriate technology and involve other interests.

That will involve a process which involves the main interests and uses a number of workshop techniques and tools, plus thinking about the nature of networks.

To follow this sequence, start here with an explanation of the process

Toolbox | Trap | Process | Interests | Tools | Networks