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how
to / create centres /
business plan
A Community Resource Centre is usually not conceived
as a business, rather as a community initiative, or
even a club. However, whether or not it is designed
to make a profit, your centre will stand much more chance
of success if it adopts the Business Planning process
- as any new small business should. In a competitive
world, community projects and partnerships have found
that it does no harm to copy techniques from the business
world. You can successfully combine the business planning
process with the usual good practice of community development.
A Business Plan might be called a Project Plan or a
Funding Plan - but it is essentially the same thing
in all cases. Write a plan.
Why write a
plan?
Writing a plan
is the best way to formalise your ideas and structure
them so that you can realistically assess whether your
project will be viable, and to ensure that you are operating
within the law. It will also be vital to persuade funders
and partners to help you.
A good Business
Plan will help you to find the right questions as well
as providing some of the answers. It will reveal areas
where you need to find out more, and eventually provide
you with a "map" to development.
If you're planning
to start your resource centre as a community group,
the business planning process will help you to work
together, keep you on track, and stop you getting side-tracked
or hung up on contentious issues, like adopting a legal
structure or
agreeing on how to convert a building.
If you also have
to fill in a funding application form (eg NOF/Learning
Centre application form) you will find it much easier
if you have already gathered information into a Plan.
On the other hand, if you have already filled in a funding
application form you can transfer the information into
your Business Plan. To help you, the Guidance Notes
on these pages make links between your Plan and the
NOF/Learning Centre application form.
A key part of
the plan will be the market research
that you carry out, to identify the needs of the people
you want to help - your customers. This should help
you assess how many people will use your centre and
whether the demand is high enough to make the project
viable.
You will also
need to research the costs involved and predict your
future payments for at least a year ahead. Preparing
these forecasts will be an essential part of the plan,
particularly if you are going to be applying for funding.
It is also good practice for when you get going - and
not as hard as it may sound.
This part of
the site can be used as a Project Plan template, with
guidance on what to write and how to find information.
It has been written with the NOF
and DfEE ICT funding
in mind,
but can be used to support bids to other funding schemes.
To help you in preparing a plan you will find links
to websites which can provide you with further information.
We have provided
examples of the sort of things you could write in each
section. If you would like a full paper version of "How
to write a Business Plan" click
here
Writing tips
for a good business plan
- Keep it clear,
short and simple. You are writing this plan mainly
for yourself, your funders and your collaborators.
Just because it is a formal document doesn't mean
you need to use formal language: say what you mean.
Never use a long word where a short one will do. Communicate
- don't complicate!
- However, a
plan is usually written in the third person, i.e..
"The project will be run at ....." rather than "We
will run the project at .... "
- Be SMART!
Find out and use facts. S.M.A.R.T. stands for things
which are Specific, Measurable, Achievable, Relevant
and Timely. You need to put figures in and state the
time period over which you hope to achieve targets
- Break the
writing into manageable 'chunks'. Start with a framework
or 'skeleton' like the one below and fill in each
bit as you can. Share out fact finding and see if
you can find different helpers to write different
sections. But choose one overall 'editor' - it's impossible
to write by committee!
- Remember that
the business or project planning process is cyclical.
Every time you find out something new, it will affect
what you know already and you may have to revisit
decisions and re-write sections. Planning is something
that is never finished - a good project will consult
and change its Plan and redo it every year!
Other ideas
for help
- Use the opportunity
as a learning process. Perhaps
you can get training-while-you-write. Find out is
there is a support programme or training course already
running locally, which you can join. The Directory
for Social Change
has a
national Lottery funded project to support voluntary
sector management development which may help.
- Do you know
someone with experience in small business planning?
(Please note: it's different from being an accountant
at a huge multi-national!). If they don't have time
to write the plan for you, perhaps they will mentor
your group while you learn. Would a local company
sponsor an employee to help you do this?
- Could you
get help from Business Studies students at a local
school or college? Many schools now run Young Enterprise
schemes.
- If you have
are working to a longer timescale consider getting
a small grant (as a pre-project to your main aim)
to run a train-as-you-write business planning course.
Members of the group could gain valuable skills or
perhaps even a qualification.
- Enroll at
a local training organisation or college. The OCR
qualification for Owner/Managers of small business
(NVQ level 3) is useful and adaptable for not-for-profit
business planning.
- Consider obtaining
training and business counselling from your local
Enterprise Agency - it will usually be free .
how
to / create centres /
business plan
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