Most people using the Net
are familiar with one-to-one email and finding information
by searching the web. Some may be creating websites.
Often, however, the most useful tools like email lists
are overlooked or used inefficiently. In this study
we have reviewed:
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Email. Basic one-to-one communication.
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Email newsletters. Emails with news items
which may include links to websites, sent by one
person to many but without a facility for subscribers
to respond to each other.
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Email lists. Systems which enable subscribers
to send an email to an email postbox which then
'starbursts' their message to all other subscribers,
creating the potential for an online forum.
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Text messaging. One-to-one and one-to-many
by mobile phone, and computer to phone.
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Chat. Real-time 'me-you-them-me-you' etc.
text exchanges on a website with a number of people,
which may or may not be moderated.
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Instant messaging. One-to-one real-time
chat with the ability to see whether nominated users
are online and available for exchanges.
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Online forums on websites, also called
message boards. These can work if there is a lot
of traffic on the website and keen interest in issues.
Otherwise email alerts may be useful to remind people
of the opportunity for discussion.
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Intranets - in effect private Internet.
Systems which provide users with a range of integrated
tools for publishing and retrieving information,
communicating, collaborating and carrying out other
online activities. These are increasingly deployed
within large organisations and - with appropriate
development and management - become an integral
part of the organisation's day-to-day operations.
They provide organisations with enormous internal
benefits, and are sometimes extended as extranets
to include clients and suppliers (with differing
degrees of access).
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Enhanced email lists. A number of commercial
suppliers (e.g. http://
www.yahoogroups.com, http://www.smartgroups.com)
offer email list facilities together with a website
for the list which archives messages, and also offers
calendars, polls, file libraries and other facilities
for subscribers. These services are free to subscribers,
supported by advertisements. They allow subscribers
to create a communications platform which has some
of the characteristics of an intranet or extranet.
However, added features require registration which
can be complex. If technical expertise is available,
an alternative is to assemble the tools from different
free or ad-support sources.
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Audio and video files. Given access to
an appropriate server (computer permanently connected
to and accessible on the Net) and audio/video equipment,
it is possible to publish files which users can
download and play or 'stream' (that is, play as
soon as they are accessed online). A number of community
technology projects and media centres are showing
the way, and UK online centres are increasingly
likely to develop these capabilities.
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Websites. Because websites are easy to
understand for non-users of the Net, or those with
limited experience, they may be cited together with
one-to-one email as 'the solution' rather than as
part of the mix. It is rather as if all print communication
were seen as letters and magazines. Websites are
relatively easy to publish, but require careful
planning to be effective and considerable maintenance
if they are to be more than static brochures or
snapshots of information. They can at one level
be a simple collection of pages (which might otherwise
appear in print), or a portal or gateway to a wide
range of other communication tools.
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Search engines. While search engines don't
index everything on the Net (and may give prominence
to those who pay for the privilege) they do allow
those seeking information to find an incredible
array of content and contacts.
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Video conferencing and Net meetings. Private
and public sector organisations are increasingly
using a mix of video, audio, graphic and text environments
to hold virtual meetings. Most tools are available
free, and usable with a fast connection.
There is more about basic tools at http://www.makingthenetwork.org/
tools/nettools.htm.
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