The checklists below complement
the routemap. They were originally
developed for Making
the Net work for residents and their landlords .
Don't be daunted - they are a 'long list' aiming to
cover everything from getting started through to long-term
management. Just pick out some prompts for what you
are doing.
The checklists look at (and mix in) things from several
different perspectives:
A phased process. We've divided things up into four
sections: getting started; planning and development;
delivering; keeping going. This is slightly different
from the phasing in the routemap to cover operations.
Within that we have also aimed to cover:
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helping people understand, getting them involved,
providing support
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choosing appropriate technology
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building a partnership
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planning for sustainability.
Summary of the checklists
1 Getting started
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Understanding the context. What's happening now.
What of the future.
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Understanding the Net. The main benefits and Net
tools.
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Defining the scope. Who is the system for, who
will 'own' it. What resources.
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Checking reality. What works, what doesn't.
2 Planning and developing
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Developing a shared vision. Making sure everyone
has a similar picture of the future.
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Getting people connected. What technology may be
appropriate.
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Building awareness and involvement. Helping people
understand and engage.
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Providing training and support. Basics and more
advanced use of the Net.
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Building partnerships. Finding collaborators and
working with them.
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Business planning. Funding, staffing, management
structures, procedures.
3 Delivering
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Installing and supporting technical systems. Supporting
users.
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Developing content. What type of material. What
media. How controlled.
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Supporting personal interests and development.
Focusing on users.
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Building online communities. Related to existing
networks, or new.
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Delivering services online. Enhancing existing,
developing new. Meeting special interests and needs.
Key groups - age, gender, ethnicity.
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Enhancing community-wide strategies. Models for
regeneration, community development.
4 Keeping going
The checklists in full
1 Getting started
As well as getting up to speed on the technology,
it is important to take stock of what is already happening
locally and elsewhere, and what lessons other people
can offer. Most important, address the 'why' questions:
who will benefit and in what way. That should determine
the type of system or project you develop.
Understanding the context
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What is already happening? Audit local activities,
organisations, resources.
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What is happening elsewhere? What models are people
following?
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What future technology developments are likely
to be important?
Understanding the Net
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What are the main non-profit benefits of the Net?
Information, communication, collaboration, visibility,
management, services.
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What are the main tools? Email, web, and much else.
Each provides particular benefits and has specific
requirements.
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What are the different connectivity options? Dial-up,
ADSL, cable, TV, satellite, wireless.
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Defining the scope of your project
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Are you, and others involved in the project, using
the Net? Get the core group online and using some
of the technology you plan to offer to others.
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What will be the main focus? Local community, community
of interest, organisational, personal.
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Where will the benefits lie for those involved
and how will they be evaluated? Reducing service
delivery costs, enabling users, supporting community-wide
initiatives.
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Who will develop and control the different elements
of the systems described below? Access, training,
content etc. Where will 'ownership' lie?
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What resources are available? How will any system
be maintained in the longer term?
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How will online communication be designed into
overall local communication systems? What is in
use now? What do users prefer?
Phase 1 reality check
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Do you really know why you are doing this - and
for whom?
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Is the core group up to speed on the Net - if not
how can you expect others to be?
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Have you found out who else is doing what? Do you
want to collaborate or not?
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Are you thinking about the whole communication
mix - not just tech stuff?
2 Planning and developing
What is involved in planning and developing projects?
Not just technology but user involvement, partnerships,
management, sustainability. There has to be a shared
vision - or picture of the future - among those involved.
Developing a shared vision
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Run demonstrations and workshops, including one
with the game in this guide.
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Prioritise activities (including those in these
checklists).
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Identify champions for different activities and
form project teams.
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Set up an interim management system to carry the
project through.
Getting people connected
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How will people be connected from the options you
have investigated? Dial-up, broadband (ADSL or cable),
digital TV, wireless, satellite.
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Who will provide Internet services, and how extensive
will these be? Basic services or special applications.
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What equipment will be used? PCs, laptops, TVs,
mobiles. New or recycled. Free, loaned or purchased.
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Where will there be access? Personal/mobile, home,
work, community or public facilities. Free, subsidised
or paid for.
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What identity will users have? Email addresses
for all, opt in.
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How will connectivity and access be organised?
DIY or planned provision.
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What consideration is being given to disabilities
and user preferences? How far will the system be
accessible to all?
Building awareness and involvement
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How will benefits be promoted? Awareness campaigns,
demonstrations.
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How will user needs be researched? Surveys, workshops.
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How will systems be developed to involve users?
Centres, personal options, group options.
Providing training and support
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What training will be provided? Computer basics,
Internet basics, advanced.
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How will training be offered? Formal courses, informal
and exploratory; centres or mobile.
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What support will be offered? Technical only; personal
and organisational; online, phone, face to face.
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Free or paid for? Staff or volunteers.
Building partnerships
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Where will there be centres for access and shared
learning? Community centres, schools, libraries.
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What existing networks might use the system and
benefit from it?
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Who will be the champions? How will you support
them?
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How will you make sure that partners have a shared
understanding of what is involved - and what is
expected?
Business planning
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What business model do you have in mind? Subscriptions,
selling services, continual fund-raising, volunteers
- or a mix?
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Do you have funding for capital and revenue - and
for how long?
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What organisational structure may be appropriate?
Within existing organisation, community enterprise,
charitable company, non-profit company, co-op.
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What management procedures will be needed for the
technology, user support, content development, finance?
Phase 2 reality check
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Is there a shared vision for the project - or does
everyone have a different picture?
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Are you getting users involved to find out what
they need, and gain their commitment?
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Are you developing good relationships with your
partners?
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Do you have a business strategy?
3 Delivering
Making the project happen, or setting up the system,
involves continuing with the development work above,
installing the technology, supporting the users and
then developing content and services.
Installing and supporting technical systems
and users
Developing content
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What range of content is relevant to those using
the system? Who decides?
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Who develops and controls the content? How is content
managed? What is acceptable?
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What is the best way of delivering content? Email
or web, audio or video - or all of these?
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How will online content relate to other content?
Supporting personal interests and development
Building online communities
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Will the project or system help develop an online
community or network?
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Are you familiar with online communities?
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Can the system offer relevant tools (email and
web)?
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How can online communities enhance democracy or
participation?
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Will the online community 'map onto' existing networks?
Delivering services online
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How will online services relate to other (non-online)
service delivery systems?
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Can costs be justified?
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Will this contribute to meeting targets the government
is setting for online services?
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Will provision be accessible to all who need it?
Will alternatives be available?
Meeting special interests and needs
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Will the project or system meet the interests and
needs of any specific groups?
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age or gender
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arts, literacy
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immigrant, ethnic groups?
Enhancing community-wide strategies
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Does the project aim to support wider regeneration
and/or community development?
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Look at models for Wired Up Communities and local
community networks.
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Plan how online working can support other means
of networking and communication.
Phase 3 reality check
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Do your plans for content and other services match
your vision?
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Do you have the technical expertise?
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Do you have the other systems necessary to deliver
to your users?
4 Keeping going
The general experience of non-profit projects (and
many for-profit ones) is that it seems difficult to
get started, but it proves even more difficult to keep
going. For example:
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It can be relatively easy to raise funds to create
a website, but much more difficult to pay the staff
costs of maintaining the content - and keep the
commitment of others to contribute.
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The idea of online communities participating through
email lists or web forums is attractive - but only
works well if the users are relatively confident
and skilled online - and/or there are paid or voluntary
facilitators to manage the community.
-
Technical management will, of course, be needed
centrally - but also to support individuals and
groups who may not be confident users.
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As well as the users, content and technology, you
will also need to nurture the partnership you may
have formed.
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Technology does not dispose of the need to manage
the organisation running the system.
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Somewhere in the mix there should be a business
plan which lays out how you will continue to develop.
That may be through continued fund-raising, generating
some income, recruiting volunteers - or probably
all of those.
Of course it may be that your project doesn't need
to keep going - or perhaps needs to reinvent itself
within a few years. Technology is going to change fast,
so what seems an overriding need one year may be much
less relevant the next.
Final reality check
Are you prepared to close down - or redefine the project
- if needs change?
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